South’s  website describes him as an “industry leader in communications, marketing and  strategic planning [whose] roster of clients include fashion and lifestyle  consumer brands as well as corporate, media and civic concerns.”
       “His  firm was retained to raise the foundation’s image among the deep-pocketed and  to better position it for fundraising,” says a source. 
       “His focus was on  promoting Kelly as the foundation’s face, and the main strategy seems to be to  introduce the police commissioner to A-listers, ostensibly to promote the  foundation’s work among the rich and famous.” 
       No doubt as a result  of South’s work, Kelly appeared in Men’s Vogue last year, wearing what the  magazine described as “”a bespoke Martin Greenfield suit, French cuffs fastened  with weighty gold links and a gold-colored Charvet tie. [‘My big weakness,’ he  confided.]” 
       Hey, if you’re the only person standing between the city and  another terrorist attack, why not look your best? 
       The magazine also gushed that “Kelly is a fixture on the city’s  social circuit,” and that “he appears in society photographs with actresses  like Ellen Barkin, designers like Ralph Lauren, and pop stars like Mark Anthony  [for whom he played the bongos]” at last year’s police foundation fundraiser at  the Waldorf. 
      Another article, in  the travel magazine Departures said that Kelly "doesn't make a point of wearing designer labels,” but that  he has “got the basic elements of real style: intelligence, charisma, total  individuality, and a track record of impressive accomplishments." 
       South’s hiring  coincided with Kelly’s rumored interest in running for mayor. Remember when Kelly  was spotted up at Columbia University reading to children? Or when he accepted the  “Presidential Excellence and Diversity Award" from the Sepia Skin Care company  at Justin’s restaurant, owned by rapper Sean [P. Diddy] Combs? 
       At least one  foundation board member wondered whether South got Kelly and Veronica invited to  A-list parties where South introduced him to potential mayoral contributors. South  did not return a phone call, seeking comment.
       Kelly’s mayoral campaign  was aborted last year when Mayor Michael Bloomberg purchased the votes of  enough city council members to overturn the city’s two-term limit law.
       Kelly’s  control over the foundation has been abetted by its chairwoman, Valerie Salembier,  a vice president of the Hearst Corporation. Head of the foundation since 2005,  she views it as a subsidiary of the NYPD. 
       Despite her position  at a media conglomerate, [she is publisher of Harper’s Bazaar magazine] she  refuses to provide information about the foundation, instead referring  inquiries to the police department. She, too, did not return a phone call,  seeking comment. 
      Nor did the  foundation’s president, Pam Delaney, return a phone call. 
       Nor did Kelly’s  spokesman, Paul Browne return an email message.
       Most important to  Kelly is that the foundation pays nearly $1 million a year in living expenses  for a dozen or so NYPD detectives posted around the world in what the former  head of the FBI’s New York office Mark Mershon described as Kelly’s “signature”  anti-terrorism program. 
       Such supposed terror hotspots  include Santo Domingo, the Dominican Republic. It is not clear what purpose is  served by stationing an NYPD detective there, other than to tweak Safir, who  unsuccessfully sought an NYPD Dominican outpost to fight drugs lords. 
       Meanwhile, Kelly has  publicly supported a cause dear to Salembier: attacking counterfeiters of  high-end goods like Gucci and Prada handbags, which are advertised in her  magazine, with an $80,000 Police Foundation grant for “buy money” to catch the  bad guys. 
       In addition, Kelly serves  as a speaker in Salembier’s annual anti-counterfeiting “summit,” linking the  department’s crackdown on the high-end counterfeiters to its fight against  terrorism, arguing that counterfeiters use profits to fund terrorist groups. If  that’s a stretch, what about all those guys in Chinatown hawking knock-off handbags? 
       Last March, the  foundation’s annual fundraiser, held again at the Waldorf, raised $2 million,  most of which went for the overseas detectives’ expenses. Veronica Kelly,  serving on the gala committee, weighed in on the décor [flowers and candles at each  table], the menu [tenderloin] and the entertainment. [Cindy Lauper, who  performed pro bono, was its featured singer.] 
       As Lauper began her  first number, Veronica got up to dance. For perhaps a minute, she danced by  herself, the only person on the floor. She finally found a partner — Elizabeth  Hemmerdinger, whose husband is the MTA chairman and a police foundation  trustee.